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What is branding? When a business has successfully branded itself it has gotten its customers to associate certain ideas and feelings with its name and logo. As Walter Landor, a top advertising executive, states, a brand promises its customers satisfaction and quality. At your Hotel, the goal

A smile is an expression of welcome. A sincere and voluntary smile doesn’t cost anything to deliver but it can be a hotel’s most valuable asset in creating a first impression. A hotel can have all the ingredients for success — a great location, venues, recreation and

Teamwork is the ability to work together toward a common vision. It is the ability to direct individual accomplishments toward hotel objectives. Teamwork is the fuel that allows common people to attain uncommon results. How can you be a team player at your hotel? First, an employee

Case Study: Enter The Beacon Hotel, South Beach: Our mission at the Beacon Hotel is to be the Ocean Drive leader in providing Five-Diamond Boutique Hotel Service. To reach our goal it is necessary to go beyond simple courtesy. It is not enough to greet the guest,